<div><div style="float:right;margin-bottom:10px;"><a  href="http://www.stumbleupon.com/submit?text=sdasdasd&url=http://mashable.com/2011/09/21/apple-iphone-5-october-4/"><img style="border:none;margin-right:5px;" src="http://5.mshcdn.com/wp-content/themes/v7/img/share-buttons/stumbleupon.png" align="right" /></a>
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<a  href="http://api.tweetmeme.com/share?url=http://mashable.com/2011/09/21/apple-iphone-5-october-4/&service=bit.ly&source=mashable"><img style="border:none;margin-right:5px;" width="51" height="61" src="http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2011/09/21/apple-iphone-5-october-4/" align="right"/></a></div><div style="float:left;margin-bottom:10px;"><img src="http://6.mshcdn.com/wp-content/uploads/2011/08/iphone-apps-360.jpg" alt="" title="iphone-apps-360" class="alignright size-full wp-image-715535" height="" width="275"></div><div style="clear:both;"></div></div><br/><a href="http://mashable.com/follow/topics/apple/">Apple</a>'s new CEO, Tim Cook, will hold a big media event Oct. 4 to announce the <a href="http://mashable.com/category/iphone/">iPhone</a> 5, <em>All Things Digital</em> reports citing sources familiar with the matter. 

If true, the launch date of the <a href="http://mashable.com/2011/08/19/iphone-5-october-arrival-report/">next generation iPhone</a> is consistent with the recent wave of rumors claiming it will be released in early October. 

<em><a href="http://allthingsd.com/20110921/apple-to-hold-special-event-on-october-4/" >ATD</a></em>'s sources say that Cook will preside over the announcement -- with the help of other key executives such as Phil Schiller, who participated in such events in the past -- which would give this event even more significance. Cook must persuade the shareholders, the audience and Apple fans all over the world that he can sure-handedly take over the role of Apple CEO and company showman. And the expectations for that particular job are, simply put, enormous. 

<center><strong>SEE ALSO: <a href="http://mashable.com/2011/09/13/iphone-5-demand/">iPhone 5: Expect Stronger Demand Than Ever [REPORT]</a></strong></center>

It is not known whether Steve Jobs, who <a href="http://mashable.com/2011/08/24/steve-jobs-resignation-letter/">resigned</a> from the role of Apple CEO in August, will be present at the event. 

The newest iPhone will reportedly be available in the few weeks following the announcements.<p style="margin-top:10px;"><i>For more <a href="http://mashable.com/mobile/">Mobile</a> coverage:</i><ul style="margin-top:0;" class="xoxo"><li><a href="http://twitter.com/mashablemobile"  rel="nofollow">Follow Mashable Mobile on Twitter</a></li><li><a href="http://www.facebook.com/mashable.mobile"  rel="nofollow">Become a Fan on Facebook</a></li><li><a href="http://feeds.mashable.com/mashable/mobile"  rel="nofollow">Subscribe to the Mobile channel</a></li><li>Download our free apps for <a href="http://mashable.com/2010/08/02/mashable-android-app/" rel="nofollow">Android</a>, <a href="http://itunes.apple.com/us/app/mashable-for-mac/id412390413?mt=12" rel="nofollow">Mac</a>, <a href="http://itunes.apple.com/us/app/mashable/id356202138?mt=8"  rel="nofollow">iPhone</a> and <a href="http://itunes.apple.com/us/app/mashable-for-ipad/id370097986?mt=8"  rel="nofollow">iPad</a></li></ul></p>
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