<div><div style="float:right;margin-bottom:10px;"><a  href="http://www.stumbleupon.com/submit?text=sdasdasd&url=http://mashable.com/2011/09/15/inmobi-raises-200m/"><img style="border:none;margin-right:5px;" src="http://5.mshcdn.com/wp-content/themes/v7/img/share-buttons/stumbleupon.png" align="right" /></a>
<a href="http://digg.com/tools/diggthis/login?url=http://mashable.com/2011/09/15/inmobi-raises-200m/&title=Mobile%20Ad%20Network%20InMobi%20Raises%20$200%20Million&related=true&style=true"><img style="border:none;margin-right:5px;" src="http://6.mshcdn.com/wp-content/themes/v7/img/share-buttons/diggme.png" align="right" /></a>
<a  type="box_count" name="fb_share" href="http://www.facebook.com/sharer.php?u=http://mashable.com/2011/09/15/inmobi-raises-200m/&src=sp" style="text-decoration: none;"><img style="border:none;margin-right:5px;" src="http://6.mshcdn.com/wp-content/themes/v7/img/share-buttons/fb.jpg" align="right" /></a>
<a  href="http://api.tweetmeme.com/share?url=http://mashable.com/2011/09/15/inmobi-raises-200m/&service=bit.ly&source=mashable"><img style="border:none;margin-right:5px;" width="51" height="61" src="http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2011/09/15/inmobi-raises-200m/" align="right"/></a></div><div style="float:left;margin-bottom:10px;"><img src="http://9.mshcdn.com/wp-content/uploads/2011/03/mobile-phone-360.jpg" alt="" title="mobile-phone-360" width="275" height="" class="alignright size-full wp-image-565779" /></div><div style="clear:both;"></div></div><br/>Mobile ad network InMobi has raised $200 million in financing from SoftBank to counter Apple and Google in the fast-growing market.

The investment will be be doled out in two tranches -- $100 million this year and then the rest in 2012, <a href="http://www.emarketer.com/blog/index.php/stat-day-mobile-ad-spending-reach-11-billion-2011/" >according to SoftBank</a>. SoftBank joins Kleiner Perkins Caufield & Byers and Sherpalo Ventures in backing InMobi. 

With the investment, the Bangalore, India-based InMobi will have more ammunition to take on Google, which <a href="http://mashable.com/2009/11/09/google-acquires-admob/">bought AdMob</a>, another mobile ad network, in 2009 for $750 million, and Apple, which <a href="http://mashable.com/2010/01/04/apple-quattro-wireless/">bought Quattro Wireless</a> in early 2010 for $275 million.  

Despite the investment, mobile advertising is still a fairly small market. The total spend for such advertising is projected to hit $1.1 billion in the U.S. this year, <a href="http://www.emarketer.com/blog/index.php/stat-day-mobile-ad-spending-reach-11-billion-2011/" >according to eMarketer</a>. That spend will hit $2.5 billion in 2014, the researcher estimates.

<em>Image courtesy of <a rel="nofollow" href="http://www.istockphoto.com/mashableoffer.php" >iStockphoto</a>, <a rel="nofollow" href="http://www.istockphoto.com/user_view.php?id=555372" >webphotographeer</a></em>
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